Cross channel campaign management for universities

Combine the know-how of the departments with the central marketing team in order to jointly run effective campaigns on suitable channels.

Prepare campaigns in departements

Use the professional know-how in your university departments to prepare suitable target audiences and ads in campaigns for degree programs or further education.

Central review and approval of campaigns

A campaign submitted by a department is reviewed, approved or returned with feedback by the central marketing team. The process of reviewing the ads can be customized to meet your needs.

Comprehensive campaign analyses

Get an overview of important campaign key metrics for all channels and departments in no time. Integrated advertising and tracking networks:

Google AdsSearch, Display, Shopping
Facebook AdsFacebook, Instagram
LinkedIn Ads
X Ads
Google Analytics

Learn more

Receive notifications of results and improvements

Adhook regularly compiles important results of your ads and sends them as messages to your e-mail inbox. In addition, you will receive suggestions for improvement based on your data, which you can execute directly in the campaign chat.

Examples:

Check results from the previous day, the last three days or the last seven days
Comparison of ads with very different performance
Check triggered Google Ads search queries
Check and add new Google Ads keyword suggestions

Automatic campaign optimizations

With Adhook's automatic rules you can create flexible and powerful optimization rules with simple IF/THEN logic. You can define the rules with multiple conditions and metrics such as click rate, cost-per-click or cost-per-conversion. You will be notified about every optimization performed.

Examples:

Pause ads with below average click-through rates
Pause ads with above average click prices
Pause under average performing Google Ads keywords
Pause ad groups with below average cost per conversion

Individual Campaign Reporting

How well does your Google Ads campaign compare to the Facebook Ads campaign?

Use Adhook to create comprehensive and individual reports for your campaigns on Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads and X Ads.