What is cross-channel advertising and why is it important for your brand?

Quickly searched something on Google, switched to the X timeline and watched a video on Instagram. The "cross-channel" use of content is quite natural today and happens every minute. Find out in this article what this means for your advertising and how you can benefit from it.

Cross-channel Advertising

Cross-channel advertising enables you to be present with ads at the right time where your target audience is. Specifically, this means the display of paid content on different devices and different channels such as social media, search or display.

The goal of cross-channel advertising is to get your target audience to move deeper into your acquisition funnel in a cross-channel way towards

The advantages

High reach

With cross-channel advertising you combine the individual possibilities of the individual advertising networks to reach more people in your target audience.

An example: With Google Search Ads you can reach the people who are actively searching for a problem you can solve. All people who are not looking for it, you will not reach. You would miss them with a pure Google Search campaign. With social media channels, on the other hand, you reach above all the passive searchers, who you can reach with your content without them looking for it. By combining the two possibilities, you increase the reach in the defined target audience.

Strong message

The more your message is seen, the more likely it is to be noticed. With cross-channel advertising you can take advantage of this by creating individual ads on the channels that are relevant to you.

Optimal budget use

By targeting your campaigns to different channels, you get a better overall picture of how your target audience responds to your content and where your message is better received. This gives you exciting insights into how to use your advertising budget effectively.

Better Conversion Rates

By using different channels, your audience can interact more with your paid content. This larger number of so-called "touchpoints" increases the chance of conversion (e.g. purchase of your product or service).

The Challanges

Viele Channels

Today there are many channels you can use for your cross-channel advertising campaigns. Which one should you use now? Think about which channel your target audience uses to understand if the channel is suitable for your campaigns. For the start, a combination of the advertising networks of Google and Facebook is often suitable, as you can cover a large part of the search and social area with it.

High effort

Managing multiple channels is more complex than managing one alone. In addition, there is the different know-how required, the time required for campaign setup and the hard work involved in regular evaluation and optimization.

Cross-channel advertising platforms like Adhook.io help you to keep the effort as low as possible. For example, with Adhook.io you get an all-in-one platform for your search & social campaigns on Google, Facebook, Instagram, LinkedIn and X.

No overview

Once your campaigns are online through multiple channels, it becomes harder to keep track. Where did I get what results yesterday? What costs were incurred? Gives

To keep the overview we have developed the Adhook.io chat. In the Adhook.io chat you get important information about your campaigns and possible optimizations based on the campaign data. Are you interested? Learn more about it at www.adhook.io!